Steve Spillman

An encouraging segment from Facebook’s Ad Guidelines

From here:

 

15. Grammar, sentence structure, spelling, and spacing
    1. Ad text must be grammatically correct and contain proper sentence structure.
    2. Ad text must be in complete sentences.
    3. Ads cannot include excessive repetition (such as “buy, buy, buy”).
    4. Ads must use correct spelling.
    5. Ad text must include grammatically correct spacing.
16. Capitalization
    1. Ads must use proper, grammatically correct capitalization (such as capitalizing the first letter of all proper nouns and capitalizing the title of the ad).
    2. Ads cannot include excessive capitalization (such as “FREE”) or incorrect capitalization (such as capitalizing the first letter of every word in a sentence).
    3. Acronyms may be capitalized.
17. Punctuation
    1. Ads must include logical, correct punctuation.
    2. Ads cannot contain repeated and unnecessary punctuation (such as “Buy now!!!”).
    3. All complete sentences (including if the ad title is a complete sentence) must end with a single punctuation mark. Sentences cannot end with ellipses, dashes, etc.
    4. Exclamation points cannot be used in the title of any ad.
18. Symbols
    1. The use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.
    2. Ads cannot contain repeated and unnecessary symbols.
    3. Symbols cannot be used for the following:
       1. To substitute for letters (e.g. “$ave” instead of “save”);
       2. To substitute for entire words (e.g. “&” instead of “and” or “$” instead of “cash/dollars/money”);
       3. As unnecessary abbreviations to shorten character count (e.g. “w/” instead of “with” or “@” instead of “at”).
    4. Symbols may be used for the following:
       1. If the symbol is part of the product or brand name;
       2. If the $ symbol is paired with a dollar amount (e.g. “Save $100 today”);
       3. If the # symbol is used for comparative phrases (e.g. “Voted the #1 site by NY Times”).

Notes:

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