When you go to a combination Pizza Hut and Taco Bell, you are at the Pizza Hut and you are at the Taco Bell and you are at the combination Pizza Hut and Taco Bell. The space is transformed by a corporate language from one single physical space to a number of illusory spaces. These spaces serve to expand the illusion of choice. The space has been recontextualized. It’s comparable to covering walls with mirrors to make a room appear bigger.
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They are the collective man. The good kind.
